Crisis Communications
"Reputation management" has become part of the public relations lexicon. One can argue about the tangibility of reputation, but in fact, your reputation will determine whether customers want to do business with you, whether employees want to work for you, whether investors will give money to you and whether regulators or policy makers will cooperate with you.
A positive reputation is an essential element for success. Yet, in this day of instant communication, your reputation can turn to toast in seconds. Building a strong reputation to begin with, and responding quickly and effectively when and if a crisis arises, can determine whether you weather the crisis or go the way of certain energy, telecommunication and accounting giants.
Most organizations need additional PR expertise when a crisis occurs. We've worked for and with organizations whose nuclear plants operated poorly, whose employees walked out, whose accounting practices were called into question, whose management was threatened by hostile takeover, whose operations emitted foul odors and whose "guests" tried to burn down the facilities in which they were incarcerated. Robinson Group Strategic Communications, LLC. has been there/done that, and we can help you live to fight another day.
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