Our Approach On Teaching Pigs to Sing Don't worry, we won't bore you with our mission statement. But if you're interested in how we approach our work, following is a list of observations and conclusions we've picked up over our years of serving - and being - clients. There are four reasons for hiring a consultant: for the expertise you don't have, for the production capacity you don't have, for the internal credibility you don't have, or for someone to blame when everything crashes and burns. All are equally legitimate reasons. No two clients are ever alike, and no two solutions are ever the same. What a client wants and what a client needs often are entirely different things. Our job is to make certain a client has the opportunity to get from the former to the latter. Even at the risk of mauling a dead horse, we owe it to a client to say what we really think and to make certain the client has a full understanding of the range of options and the relative merits of each. Never let the perfect stand in the way of the excellent. The landscape is littered with organizations that collapsed while their leaders were rearranging semicolons in a news release for the nth time. You can have superior work, turned around quickly, for a reasonable price. Pick any two of the three. There are three working days between now and this time tomorrow. Reasonable expectations are essential. Don't try to teach a pig to sing. You're doomed to fail, and it annoys the pig. Show me a good loser, and I'll show you a loser.